Funny name, huh? While the name may generate a head tilt, the technology
behind it is serious stuff!
What the Heck Is QuickTime?
Glad you asked! QuickTime is Apple??™s multimedia platform that is easily the best available
anywhere. QuickTime is able to facilitate the playback of most industry-standard file formats
for audio and video, allows creation of audio and video content, and can jumpstart your car.
Okay, that last one was a bit of a stretch, but QuickTime??™s list of capabilities is impressive.
Content created using the QuickTime platform is the richest that you can find in terms of clarity
and sound. The majority of the Web??™s best multimedia sites are built on QuickTime technology.
QuickTime uses the latest video and audio codecs (coder/decoders, used to shrink, expand, and
play multimedia files) to ensure that your multimedia experience is as up to date as it can be.
QuickTime is the benchmark by which all other multimedia platforms are compared.
Is QuickTime really the best multimedia format? There are those who might argue that
some other competing platform is better than QuickTime, but ask yourself what the majority of
professionals use.
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