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Bok, Edward William, 1863-1930

"The Americanization of Edward Bok : the autobiography of a Dutch boy fifty years after"


At the office of the cigarette company he learned that the making of the
pictures was in the hands of the Knapp Lithographic Company. The
following luncheon hour, Edward sought the offices of the company, and
explained his idea to Mr. Joseph P. Knapp, now the president of the
American Lithograph Company.
"I'll give you ten dollars apiece if you will write me a
one-hundred-word biography of one hundred famous Americans," was Mr.
Knapp's instant reply. "Send me a list, and group them, as, for
instance: presidents and vice-presidents, famous soldiers, actors,
authors, etc."
"And thus," says Mr. Knapp, as he tells the tale today, "I gave Edward
Bok his first literary commission, and started him off on his literary
career."
And it is true.
But Edward soon found the Lithograph Company calling for "copy," and,
write as he might, he could not supply the biographies fast enough. He,
at last, completed the first hundred, and so instantaneous was their
success that Mr. Knapp called for a second hundred, and then for a
third. Finding that one hand was not equal to the task, Edward offered
his brother five dollars for each biography; he made the same offer to
one or two journalists whom he knew and whose accuracy he could trust;
and he was speedily convinced that merely to edit biographies written by
others, at one-half the price paid to him, was more profitable than to
write himself.
So with five journalists working at top speed to supply the hungry
lithograph presses, Mr.


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