He talked to the publisher
and editor about the idea, but the boys showed by their books that while
there was a reasonable income for them, not wholly dependent on the
magazine, there was no room for a third.
Mr. Bush now suggested that he buy the magazine for his son, alter its
name, enlarge its scope, and make of it a national periodical.
Arrangements were concluded, those who had financially backed the
venture were fully paid, and the two boys received a satisfactory amount
for their work in building up the magazine. Mr. Bush asked Edward to
suggest a name for the new periodical, and in the following month of
May, 1887, The Brooklyn Magazine became The American Magazine, with its
publication office in New York. But, though a great deal of money was
spent on the new magazine, it did not succeed. Mr. Bush sold his
interest in the periodical, which, once more changing its name, became
The Cosmopolitan Magazine. Since then it has passed through the hands of
several owners, but the name has remained the same. Before Mr. Bush sold
The American Magazine he had urged Edward to come back to it as its
editor, with promise of financial support; but the young man felt
instinctively that his return would not be wise. The magazine had been
The Cosmopolitan only a short time when the new owners, Mr. Paul J.
Slicht and Mr. E. D. Walker, also solicited the previous editor to
accept reappointment. But Edward, feeling that his baby had been
rechristened too often for him to father it again, declined the
proposition.
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