He had not heard the last of it, however, for, by a curious
coincidence, its subsequent owner, entirely ignorant of Edward's
previous association with the magazine, invited him to connect himself
with it. Thus three times could Edward Bok have returned to the magazine
for whose creation he was responsible.
Edward was now without editorial cares; but he had already, even before
disposing of the magazine, embarked on another line of endeavor. In
sending to a number of newspapers the advance sheets of a particularly
striking "feature" in one of his numbers of The Brooklyn Magazine, it
occurred to him that he was furnishing a good deal of valuable material
to these papers without cost. It is true his magazine was receiving the
advertising value of editorial comment; but the boy wondered whether the
newspapers would not be willing to pay for the privilege of simultaneous
publication. An inquiry or two proved that they would. Thus Edward
stumbled upon the "syndicate" plan of furnishing the same article to a
group of newspapers, one in each city, for simultaneous publication. He
looked over the ground, and found that while his idea was not a new one,
since two "syndicate" agencies already existed, the field was by no
means fully covered, and that the success of a third agency would depend
entirely upon its ability to furnish the newspapers with material
equally good or better than they received from the others.
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