Later, when the house decided to start Scribner's Magazine, and Mr.
Burlingame was selected to be its editor, all the preliminary
correspondence was dictated to Bok through his employers, and he
received a firsthand education in the setting up of the machinery
necessary for the publication of a magazine. All this he eagerly
absorbed.
He was again fortunate in that his desk was placed in the advertising
department of the house; and here he found, as manager, an old-time
Brooklyn boy friend with whom he had gone to school: Frank N. Doubleday,
to-day the senior partner of Doubleday, Page and Company. Bok had been
attracted to advertising through his theatre programme and Brooklyn
Magazine experience, and here was presented a chance to learn the art at
first hand and according to the best traditions. So, whenever his
stenographic work permitted, he assisted Mr. Doubleday in preparing and
placing the advertisements of the books of the house.
Mr. Doubleday was just reviving the publication of a house-organ called
The Book Buyer, and, given a chance to help in this, Bok felt he was
getting back into the periodical field, especially since, under Mr.
Doubleday's guidance, the little monthly soon developed into a literary
magazine of very respectable size and generally bookish contents.
The house also issued another periodical, The Presbyterian Review, a
quarterly under the editorship of a board of professors connected with
the Princeton and Union Theological Seminaries.
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