It would seem from the present outlook that, for some time, at least,
the so-called woman's magazine of large purpose and wide vision is very
likely to be edited by a man. It is a question, however, whether the day
of the woman's magazine, as we have known it, is not passing. Already
the day has gone for the woman's magazine built on the old lines which
now seem so grotesque and feeble in the light of modern growth. The
interests of women and of men are being brought closer with the years,
and it will not be long before they will entirely merge. This means a
constantly diminishing necessity for the distinctly feminine magazine.
Naturally, there will always be a field in the essentially feminine
pursuits which have no place in the life of a man, but these are rapidly
being cared for by books, gratuitously distributed, issued by the
manufacturers of distinctly feminine and domestic wares; for such
publications the best talent is being employed, and the results are
placed within easy access of women, by means of newspaper advertisement,
the store-counter, or the mails. These will sooner or later--and much
sooner than later--supplant the practical portions of the woman's
magazine, leaving only the general contents, which are equally
interesting to men and to women. Hence the field for the magazine with
the essentially feminine appeal is contracting rather than broadening,
and it is likely to contract much more rapidly in the future.
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