Curtis that they purchase a little magazine
published in Buffalo, N. Y., called Country Life, and develop it into a
first-class periodical devoted to the general subject of a better
American architecture, gardening, and interior decoration, with special
application to the small house. The magazine was purchased, and while
Bok was collecting his material for a number of issues ahead, he edited
and issued, for copyright purposes, a four-page magazine.
An opportunity now came to Mr. Curtis to purchase The Saturday Evening
Post, a Philadelphia weekly of honored prestige, founded by Benjamin
Franklin. It was apparent at once that the company could not embark upon
the development of two magazines at the same time, and as a larger field
was seen for The Saturday Evening Post, it was decided to leave Country
Life in abeyance for the present.
Mr. Frank Doubleday, having left the Scribners and started a
publishing-house of his own, asked Bok to transfer to him the copyright
and good will of Country Life--seeing that there was little chance for
The Curtis Publishing Company to undertake its publication. Mr. Curtis
was willing, but he knew that Bok had set his heart on the new magazine
and left it for him to decide. The editor realized, as the Doubleday
Company could take up the magazine at once, the unfairness of holding
indefinitely the field against them by the publication of a mere
copyright periodical. And so, with a feeling as if he were giving up his
child to another father, Bok arranged that The Curtis Publishing Company
should transfer to the Doubleday, Page Company all rights to the title
and periodical of which the present beautiful publication Country Life
is the outgrowth.
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