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Bok, Edward William, 1863-1930

"The Americanization of Edward Bok : the autobiography of a Dutch boy fifty years after"


The Journal engaged the best-informed woman in Paris frankly to lay open
the situation to the American women; she proved that the designs sent
over by the so-called Paris arbiters of fashion were never worn by the
Frenchwoman of birth and good taste; that they were especially designed
and specifically intended for "the bizarre American trade," as one
polite Frenchman called it; and that the only women in Paris who wore
these grotesque and often immoderate styles were of the demimonde.
This article was the opening gun of the campaign, and this was quickly
followed by a second equally convincing--both articles being written
from the inside of the gilded circles of the couturiers' shops. Madame
Sarah Bernhardt was visiting the United States at the time, and Bok
induced the great actress to verify the statements printed. She went
farther and expressed amazement at the readiness with which the American
woman had been duped; and indicated her horror on seeing American women
of refined sensibilities and position dressed in the gowns of the
declasse street-women of Paris. The somewhat sensational nature of the
articles attracted the attention of the American newspapers, which
copied and commented on them; the gist of them was cabled over to Paris,
and, of course, the Paris couturiers denied the charges. But their
denials were in general terms; and no convincing proof of the falsity of
the charges was furnished.


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