It will cost you the high ideal you have always held of
your mother's sex. But a nature, as is the feminine nature, wholly
swayed inwardly by emotion, and outwardly influenced by an insatiate
love for personal adornment, will never stand the analysis you will give
it."
He realized that he was paying a high price for his success. Such
experiences as these--and, unfortunately, they were only two of
several--were doubtless in his mind when, upon his retirement, the
newspapers clamored for his opinions of women. "No, thank you," he said
to one and all, "not a word."
He did not give his reasons.
He never will.
XXX. Cleaning Up the Patent-Medicine and Other Evils
In 1892 The Ladies' Home Journal announced that it would thereafter
accept no advertisements of patent medicines for its pages. It was a
pioneer stroke. During the following two years, seven other newspapers
and periodicals followed suit. The American people were slaves to
self-medication, and the patent-medicine makers had it all their own
way. There was little or no legal regulation as to the ingredients in
their nostrums; the mails were wide open to their circulars, and the
pages of even the most reputable periodicals welcomed their
advertisements. The patent-medicine business in the United States ran
into the hundreds of millions of dollars annually. The business is still
large; then it was enormous.
Into this army of deceit and spurious medicines, The Ladies' Home
Journal fired the first gun.
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