The editor had been told that the question of food would come to be of
paramount importance; he knew that Herbert Hoover had been asked to
return to America as soon as he could close his work abroad, and he
cabled over to his English representative to arrange that the proposed
Food Administrator should know, at first hand, of the magazine and its
possibilities for the furtherance of the proposed Food Administration
work.
The Food Administration was no sooner organized than Bok made
arrangements for an authoritative department to be conducted in his
magazine, reflecting the plans and desires of the Food Administration,
and Herbert Hoover's first public declaration as food administrator to
the women of America was published in The Ladies' Home Journal. Bok now
placed all the resources of his four-color press-work at Mr. Hoover's
disposal; and the Food Administration's domestic experts, in conjunction
with the full culinary staff of the magazine, prepared the new war
dishes and presented them appetizingly in full colors under the personal
endorsement of Mr. Hoover and the Food Administration. From six to
sixteen articles per month were now coming from Mr. Hoover's department
alone.
The Department of Agriculture was laid under contribution by the
magazine for the best ideas for the raising of food from the soil in the
creation of war-gardens.
Doctor Anna Howard Shaw had been appointed chairman of the National
Committee of the Women's Council of National Defence, and Bok arranged
at once with her that she should edit a department page in his magazine,
setting forth the plans of the committee and how the women of America
could co-operate therewith.
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