The magazine had thus practically become the semiofficial mouthpiece of
all the various government war bureaus and war-work bodies. James A.
Flaherty, supreme knight of the Knights of Columbus, explained the
proposed work of that body; Commander Evangeline Booth presented the
plans of the Salvation Army, and Mrs. Robert E. Speer, president of the
National Board of the Young Women's Christian Association, reflected the
activities of her organization; while the President's daughter, Miss
Margaret Wilson, discussed her work for the opening of all schoolhouses
as community war-centres.
The magazine reflected in full-color pictures the life and activities of
the boys in the American camps, and William C. Gorgas, surgeon-general
of the United States, was the spokesman in the magazine for the health
of the boys.
Secretary of the Treasury McAdoo interpreted the first Liberty Loan
"drive" to the women; the President of the United States, in a special
message to women, wrote in behalf of the subsequent Loan; Bernard
Baruch, as chairman of the War Industries Board, made clear the need for
war-time thrift; the recalled ambassador to Germany, James W. Gerard,
told of the ingenious plans resorted to by German women which American
women could profitably copy; and Elizabeth, Queen of the Belgians,
explained the plight of the babies and children of Belgium, and made a
plea to the women of the magazine to help. So straight to the point did
the Queen write, and so well did she present her case that within six
months there had been sent to her, through The Ladies' Home Journal, two
hundred and forty-eight thousand cans of condensed milk, seventy-two
thousand cans of pork and beans, five thousand cans of infants' prepared
food, eighty thousand cans of beef soup, and nearly four thousand
bushels of wheat, purchased with the money donated by the magazine
readers.
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