It was in this service that the magazine
excelled, it was for this reason that the women at home so eagerly
bought it, and that it was impossible to supply each month the editions
called for by the extraordinary demand.
Considering the difficulties to be surmounted, due to the advance
preparation of material, and considering that, at the best, most of its
advance information, even by the highest authorities, could only be in
the nature of surmise, the comprehensive manner in which The Ladies'
Home Journal covered every activity of women during the Great War, will
always remain one of the magazine's most noteworthy achievements. This
can be said without reserve here, since the credit is due to no single
person; it was the combined, careful work of its entire staff, weighing
every step before it was taken, looking as clearly into the future as
circumstances made possible, and always seeking the most authoritative
sources of information.
Bok merely directed. Each month, before his magazine went to press, he
sought counsel and vision from at least one of three of the highest
sources; and upon this guidance, as authoritative as anything could be
in times of war when no human vision can actually foretell what the next
day will bring forth, he acted. The result, as one now looks back upon
it, was truly amazing; an uncanny timeliness would often color material
on publication day. Of course, much of this was due to the close
government co-operation, so generously and painstakingly given.
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